02/24/09
Text: Scott Indrisek
What a beautiful, heartwarming story. According to New York's Vulture blog, a series of subway ads put up by MoMA at the Atlantic-Pacific stop in Brooklyn were sliced, mashed-up, and otherwise defaced. (Anyone living in New York is familiar with this new, laudable form of anti-corporate vandalism. Subway ads are now essentially giant stickers affixed to a hard backing, layered over one another; all it takes is an X-Acto knife, or even a key, to decapitate Renee Zellweger on the billboard for New In Town. Then you've got a life-size sticker of Zellwegger's head, which can be affixed to another man's crotch on an opposing billboard. Lo-fi genius!)
The major difference with this particular story is that one of the vandals is a dude who was paid big bucks by MoMA to dream up the subway ad campaign in the first part. (Talk about biting the hand that feeds you). He worked alongside "Poster Boy," whose praises New York had previously sung. MoMA, evidently, isn't thrilled. (But we are! Check out the gallery-worthy ad where Nan Goldin becomes a somber episode of The Flintstones.)
Poster Boy Remixes MoMA Subway Ads
