06/04/08
Text: Nik Mercer
HE Magazine positions itself in a unique market niche: fashion for heterosexual men. While the rest of the male population is reading about deck shoes and bowling ball bags in Esquire or subliminally giving into their homosexual desires with Details, Anthem is embracing fashion for fashion's sake with HE Magazine. The publication is artfully constructed, and by no means an example of the over-the-top aesthetic many publishers have been incorporating into their books in recent years (we're looking at you, Vogue Hommes International).
No, HE Magazine is for the more down-to-earth fashionistas amongst us, and the latest issue (#6) is testament to that. It features a lengthy interview expose and photo editorial with Boyd Holbrook on his role in the forthcoming Gus Van Sant film, Milk, discussions with Michael Stipe and Jeremy Scott (okay, so maybe that's a little bit Details), a piece on Acne Jeans giant, Jonny Johansson, plenty of fashion editorials, and sexy models by the bucket.
Preview (and then subscribe) to HE right here.
