07/24/08
Text: Nik Mercer
In conjunction with 032c, Adidas is curating and presenting the opening of No 74, a store so hip that the only information its website features is contact information.
No 74 is opening on July 17 on Torstraße 74 in Berlin (we don't know where that is, but the address makes sense!) and will feature a three-dimensional installation and photography by architect/designer Juergen Mayer H.
Besides the art, No 74 will present and carry "Adidas Sport Performance, Adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin's and today's global popular culture." Not a bad selection! And the place is a mere 200 square meters!
Lastly, to celebrate the opening more, Adidas will release a "special edition of Stan Smigh tagged with No 74 and No 6." Unless you're in Berlin or you hop on a plane right now, though, getting a pair might be tough: there will be only 150 of them worldwide!
No 74
Torstraße 74
D - 10119 Berlin
T: +49.30.530 62513
Mon thru Sat 12 PM - 8 PM
