Anthem Magazine

Comme des Garcon has received a tremendous amount of attention for its word-of-mouth, underground guerrilla pop-up stores (which they practically invented, by the way), but have stayed away from the United States until now.

We had an exclusive interview with the creators of the first CDG guerrilla store in North America, including Adrian Joffe, to get to the bottom of the concept and “master plan.”

This video is only part one, though, so keep an eye out for the complimenting second half!